Seamlessly Connect the Google Marketing Suite with Your SourceAudio Library Site
Updated February 11, 2022
Our user-friendly Google integration tools make hooking up your marketing tools a breeze. Find all of these tools in your admin panel > Add-Ons.
Google Ads
Once you’ve created a Google Ads campaign with conversions, head to the Google Ads tab in the admin panel > Add-Ons and begin connecting your conversions to track lead activity. All you need from Google Ads is your conversion ID and conversion label, then set the event type, repeat as necessary, and that’s it! Your conversions are now connected to your library site.
Google Tag Manager
The GTM installation section is found in the admin panel > Add-Ons > Tracking/Analytics. The first step in connecting your GTM account is grabbing your tracking code, which can be found by following this guide in Google’s support section. Then either directly copy your container ID which should look something like “GTM-XXXXXX”, or copy the install code for either the <head> or the <body> section. Next, paste the container ID in our provided field or use our Parse From Code button to extract it from the code. Save your changes, and your GTM account should be immediately to your library site.
Google Analytics
The GA installation section, like GTM, is also found in the admin panel > Add-Ons > Tracking/Analytics. Begin by grabbing your GA tracking code, which can be found by following this guide in Google’s support section. It should look like “UA-8401130-1” or “G-HK7ZMJFCEB”. Then just paste it into our tracking ID field, save your changes, and your GA will begin tracking your SourceAudio site immediately.
Maintaining Transparency with Your ClientsThe Google Ads and Google Tag Manager connection pages include a field where you can designate the exact language regarding what the data will be used for. The exact wording entered will be included in your site visitors’ cookie preference settings so they are fully aware of how their information is used according to your own purposes.
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